Here's the delimma...we all want to expand our client base and let companies know we exist to help them but IT managers are extremely busy and don't usually have the time to sit and listen to a sales person explain their company to them.
When we call we should understand that our prospects are busy and have probably heard every sales pitch in the world. Our pitch should be short and to the point; we have people or solutions that could probably benefit them. We may have the cheapest rates in town or we may have the most experienced people to work on their systems, whatever it is remember - they don't care about you, they only care about themselves.
Remember that and be prepared with the proper answers to any questions they ask.
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